5% of our brand profits goes to some of the ‘UK's leading mental health charities’ to help them combat loneliness at Christmas.

So whilst you’re pulling a cracker with your mate, you can put a smile on someone’s face who isn’t able to join the fun! ❤️

Which charity, you ask?

Well - understandably the idea of pulling someone's head off, doesn't sit very well within most mental health charity’s branding guidelines, so they’re unable to offer us any official partnership, and thereby can't grant us the licence to use their name and branding.

Fair enough right?

So instead, we’ll be slipping down their chimney, to drop a donation into their stocking. It's our way to saying a special thanks for them being such good girls and boys, and doing such great work.

Thank you for supporting Anti-Christmas Crackers, and allowing us to support them.

We calculate profit from the total revenue that our business makes during the festive selling period, minus the cost of goods (i.e manufacturing, internal shipping), fulfilment (i.e warehouse costs, online store hosting), marketing (i.e CRMs, digital ads) & estimated taxes. We then calculate 5% of what's left and donate that to charity, before deducting any labour costs - helping to increase the amount that gets passed along.